Enter the Middle East with confidence.
For international technology and EdTech companies entering the Middle East for the first time. We validate the market, define your ideal customer profile, build your go-to-market strategy, and get you to first commercial outcomes.
Built for companies at the start of their Middle East journey.
- International EdTech companies exploring the Middle East
- SaaS and technology companies with no regional presence
- Companies that have tried the region before without success
- Organisations preparing for a regional launch
From market validation to first commercial outcomes.
Market Validation
We assess the genuine opportunity for your product across the Middle East, identifying the right countries, segments, and buyer profiles, and giving you an honest view of the competitive landscape and barriers to entry.
ICP Definition
We define your ideal customer profile for the region: which types of schools, universities, government bodies, or enterprises are most likely to buy, and why.
GTM Strategy
We build a go-to-market strategy tailored to the Middle East, covering positioning, pricing, channel approach, partnership strategy, and the sequencing of market entry.
Relationship Development
We make introductions to the right decision-makers, education groups, government bodies, and channel partners, leveraging our established regional network.
Pilot Development
We identify and develop pilot opportunities, working with you through the sales cycle to secure first commercial agreements.
Market Launch Support
We support your regional launch, from event presence and PR to partner activation and customer onboarding.
What you can expect from working with us.
A clear market opportunity assessment
An honest, evidence-based view of where your product fits in the Middle East and where to focus first.
A defined ICP and target account list
Specific organisations and buyer profiles to pursue, prioritised by opportunity size and accessibility.
A region-specific GTM strategy
A practical plan for how to enter the market: not a generic framework, but a strategy built for your product and the region.
Introductions and pipeline
Active introductions to decision-makers and early-stage pipeline development.
First commercial outcomes
Pilots, proof-of-concept agreements, or early commercial contracts.
Ready to enter the Middle East?
Tell us about your product and your goals. We will give you an honest assessment of the opportunity and how we can help.